Jenya Mishuris
I help great products scale and reach their next stage.
Product marketing leader with 15+ years of experience across consumer tech and B2B products at Gett, Google and BMW Group, combining product marketing, brand strategy and growth.
I love helping established products reach their next stage and building the teams, processes and culture that support growth. Especially now, with AI changing what's possible.
At Gett, I lead a multidisciplinary team across B2B and B2C, partnering closely with Product, R&D and Sales on connecting product vision with commercial strategy and execution. My work includes launching a corporate PLG offering, driving customer adoption, and building processes that made marketing feature delivery 4× faster.
- Looking for
- Director of Marketing, VP Marketing
- Based in
- Ramat Gan, Israel
- Experience
- 15+ years in product marketing, growth and martech (B2C, B2B SaaS)
- Current role
- Head of Global Marketing, Gett
Marketing that shapes the roadmap, not just the launch.
At Gett I built one shared process for Marketing, Product and R&D, and marketing feature delivery got 4× faster. Before that I learned the craft in product marketing at Google and premium brand launches at BMW.
GettRide-hailing and corporate mobility, B2B and B2C 2019 – now Show rolesHide
Head of Global Marketing
2022 – now- Lead and mentor a global team spanning product marketing, lifecycle marketing, user acquisition and marketing technology.
- Built shared processes across Marketing, Product and R&D that made marketing feature delivery 4× faster.
- Set up a measurement framework that improved attribution accuracy by 40% and sharpened KPI tracking and targeting.
- Built a scalable stack on Braze, AppsFlyer and Mixpanel, raising campaign automation by 60% and enabling real-time personalization.
- Shaped performance strategy across acquisition channels, contributing to a 10% lower customer acquisition cost.
Head of Global Growth, PLG + SLG
2020 – 2022- Led the enterprise customer adoption workstream from strategy to execution, aligning Marketing, Product and Sales on shared goals.
- Grew key adoption KPIs by 20% year over year and launched a corporate PLG offering.
Global B2B Acquisition & Onboarding Manager
2019 – 2020- Automated lead processes, cutting manual work across Marketing and Sales by 30%.
- Increased qualified leads by 15% through better targeting, personalization and funnel optimization.
GoogleSearch, Maps and YouTube 2016 – 2019 Show roleHide
Product Marketing Manager
2016 – 2019- Shaped strategy and led major product marketing initiatives, managing cross-functional teams and partners across creative, media, social and events.
- Google for SMBs: 15% lower CAC and 20% higher MAU.
- Google Readings: 5.6B PR reach, 42.5M social reach and a significant brand-metric uplift.
- Beyond the Capitals: 3.4B PR reach, 26M social reach and 95% brand awareness.
- Year in Search (2016, 2017): 11M views, #1 on YouTube Russia's trending list and 15K organic mentions.
BMW GroupPremium automotive brand and product marketing 2012 – 2016 Show rolesHide
Senior Product Marketing Manager
2013 – 2016- Led 15+ partnerships with premium brands and institutions, including Louis Vuitton, GQ and Sotheby's.
- Directed BMW's largest International Motor Show exhibition, reaching 1M attendees; 57% ranked BMW the most attractive of 50+ brands.
- Managed VIP pop-up showrooms combining exhibitions, presentations and on-site sales.
Associate Product Marketing Manager
2012 – 2013- Delivered customer events and roadshows end to end across 30+ cities: creative tenders, vendors, budgets and execution.
Results that changed how the team works, not just how the dashboard looks.
Faster marketing feature delivery
One shared process across Marketing, Product and R&D, so launches stop waiting on handoffs.
Gett · 2022 – nowAttribution accuracy
A measurement framework the team actually trusts for decisions.
GettCampaign automation
A Braze, AppsFlyer and Mixpanel stack built for real-time personalization.
GettAdoption, year over year
Enterprise adoption KPIs, with Marketing, Product and Sales on one plan.
GettPR reach
Google Readings, with a significant uplift in brand metrics.
GoogleWhat I bring to the table.
Craft
Languages
- English · Fluent
- Russian · Native
- Hebrew · Limited working
Recognition
- Beyond the Capitals, Google
- Effie, Red Apple × 6, ADCR × 2, Sabre, Cannes Lions shortlist
- Year in Search, Google
- Effie × 2, Red Apple × 4, ADCR × 2
- Google Readings
- Red Apple, Media
Education
- QUATRO Leadership Lab
- Leadership & Management, 2023
- Novosibirsk State Technical University
- Bachelor of Language Studies, 2009 – 2013
Community
- Nevo Network
- Professional network for olim in tech. Fellow 2022, mentor since 2023
- AIESEC
- VP Marketing, local branch lead, 2007 – 2011
Your product is ready for its next stage. Is your marketing?
I'm looking for a Director or VP Marketing role where marketing sits at the table with Product and Sales and owns real growth. If that sounds like your team, let's talk.
Jenya Mishuris · Ramat Gan, Israel